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About Us

Brand Merchants

Established in 2006, Brand Merchants has spent over a decade participating in the global watch industry. Our name has become synonymous with fashion watches in particular, being our primary offering.Today, we pride ourselves as being the sole Pakistani company that is authorised to distribute, wholesale, and retail more than 25+ internationally recognised and highly sought-after watch brands in assorted regions of the globe.

Pakistan’s largest
fashion watches distributor

your one-stop shop for fashionable & quality…

ABOUTIME, your stop to shop when it comes to fashionable & quality time keeping. With twenty five brands to offer under one roof, ABOUTIME covers every base in the world of fashion wrist watches. Make your presence felt through the elegance and style that starts from your wrist and flows through your personality. ABOUTIME makes it possible for timepiece lovers to demonstrate a new look each time you make an appearance.

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