About Us

Brand Merchants is the only name to officially distribute & retail 25 internationally recognized brands. for timepieces. With our nation-wide distribution & retail network, we have ensured that we can approach and fulfill the needs of all fashion admirers. As the company continues to expand with each passing moment, our philosophy remains the same – to be a source of Quality, Flexibility, and Reliability & Efficacy. Our expansion is not only limited to brands, but we also continue to add major groups to be our working partners. Brand Merchants has the distinction of having revolutionized the conventional timekeeping by introducing technological advancements over the years.


“Introducing globally recognized brands and trends to
meet the ever-changing needs of fashion lovers”


“We provide style satisfaction, blended with the latest technology,
for brand admirers through fashionable wrist wear”.

Success Story

of Brand Merchant

Year 2006
Formation of Brand Merchants with the aim of redefining fashion in the country’s authentic timepieces industry.
Year 2010
Established a worthy and trusted name in genuine fashion timepieces with a number of reputed names in its portfolio
Year 2014
To be more accessiable to our customers, we entered the world of retail, launching AbouTime in Kingson Plaza, Lahore   
Year 2016

Brand Merchants breakthrough in timepiece innovation introducing GPS Solar and smart watches. AbouTime introduces international quality Eyewear for their customers.

Year 2017
Having retail locations at most happening locations & distribution network all over the country, Brand Merchants is an icon in genuine fashion timepieces industry.
Year 2018
AbouTime launches in Packages Mall, the biggest Mall of Pakistan,situated in Lahore
Year 2019

AbouTime Launches the first operation in Karachi at Dolmen Mall Clifton, DMC has revolutionised the retail landscape of Pakistan. LAMY is introduced in Pakistan.

Year 2020

AbouTime cements it presence in karachi, with teh second launch at Dolmen Mall Tariq Road, a key retail mall location in the city center, DMTR is the first organized mall retail operation of Pakistan. Branded Fashion Jewelry is launched for First time in Pakistan. Ecommerce experience. It offer fashion brands in watches, Jewelry, Sunglasses and Writting instruments.

Year 2021

AbouTime introduces International Brands of Hightly Sought After Fragrances. Starts retail presence in islamabd inside Shams department store


Brand Merchants has a wide range of brands, under its umbrella and we continuously keep on adding new brands. As Pakistan is a growing economy and suitable for the larger investment of different groups. Brand Merchants has a very strong distribution and retail presence in major cities of Pakistan. As Pakistan is a growing economy and suitable for the larger investment of different groups.

Technological Breakthroughs

Our brands purposefully occupy only top-quality spaces in busy malls, central shopping districts, and prominent departmental stores. We continue to focus on the optimal positioning at our point of sales. Our brands are gaining ground, both financially and visually across Pakistan.