About Us

Brand Merchants is the only name to officially distribute & retail 25 internationally recognized brands. for timepieces. With our nation-wide distribution & retail network, we have ensured that we can approach and fulfill the needs of all fashion admirers. As the company continues to expand with each passing moment, our philosophy remains the same – to be a source of Quality, Flexibility, and Reliability & Efficacy. Our expansion is not only limited to brands, but we also continue to add major groups to be our working partners. Brand Merchants has the distinction of having revolutionized the conventional timekeeping by introducing technological advancements over the years.


“Introducing globally recognized brands and trends to
meet the ever-changing needs of fashion lovers”


“We provide style satisfaction, blended with the latest technology,
for brand admirers through fashionable wrist wear”.

Success Story

Of Brand Merchant

Year 2006
Formation of Brand Merchants with the aim of redefining fashion in the country’s authentic timepieces industry.
Year 2010
Established a worthy and trusted name in genuine fashion timepieces with a number of reputed names in its portfolio
Year 2014
Entered the world of retail with our flagship store ABOUTIME. Enhancing our reach to consumers by having outlets at most sought after locations.
Year 2017
Having retail locations at most happening locations & distribution network all over the country, Brand Merchants is an icon in genuine fashion timepieces industry.
Year 2018
Brand Merchants is proud to be a known name in making breakthroughs in timepieces. Introducing technologies like GPS solar and smart fashion watches are major landmarks in timekeeping.


Brand Merchants has a wide range of brands, under its umbrella and we continuously keep on adding new brands. As Pakistan is a growing economy and suitable for the larger investment of different groups. Brand Merchants has a very strong distribution and retail presence in major cities of Pakistan. As Pakistan is a growing economy and suitable for the larger investment of different groups.

Technological Breakthroughs

Our brands purposefully occupy only top-quality spaces in busy malls, central shopping districts, and prominent departmental stores. We continue to focus on the optimal positioning at our point of sales. Our brands are gaining ground, both financially and visually across Pakistan.