Diesel builts its entire existence around the passion of what it does through unorthodox designs and hardcore approach. They have defined and known their audience for a long time now. Its every collection depicts the toughness inside oneself and the desire to outperform the others. Diesel describes itself as “a lifestyle brand with denim roots”, something which flashes from their timepieces collections. You want to be adventurous, sporty and hard to be conquered, individual? Diesel is the ‘go to’ brand for you.