Current Job Openings

Digital Marketing Executive

 

Brand Merchants

Locaiton: Karachi, Pakistan.

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Job Description

Looking for an energetic individual who will be responsible for managing digital marketing content, calendar & schedule.

Duties & Responsibilities:

  • Assists in the formulation of strategies to build a lasting digital connection with consumers.
  • Plans and monitors the ongoing company presence on social media (Twitter,Facebook etc).
  • Launches optimized online adverts through Google Adwords, Facebook etc to increase company and brand awareness.
  • Actively involved in SEO efforts (keyword, image optimization etc).
  • Prepares online newsletters and promotional emails and organizes their distribution through various channels.
  • Uses and researches the internet and new media to reach new customers, generate leads and retain existing customers.
  • Collaborates with designers to improve user experience.
  • Measures performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics).
  • Acquires insight in online marketing trends and keeps strategies up-to-date.
  • Maintains partnerships with media agencies and vendors.

Job Requirements and Qualifications

  • BSc/BA in marketing or relevant field, MSc / MBA is a plus.
  • 2-3 years previous online marketing experience ideally from the same or similar industry.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C Social Media, Google Adwords and email campaigns and SEO/SEM
  • Perfect knowledge of web analytics tools (e.g. Google Analytics etc).
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.